Saatchi & Saatchi S Enlists AtomicPR for Strategic Planning

Saatchi & Saatchi S North America (www.saatchis.com) has hired AtomicPR for research, strategic planning, content development and social media initiatives. Saatchi & Saatchi S North America is a full-service consulting firm helping organizations such as Wal-Mart, WellPoint, General Mills and their people to realize their full potential through Corporate Social Responsibility (CSR), Sustainability, Citizenship and social good initiatives.

“Atomic PR’s analytics-enhanced planning and expertise in the social media arena will help us further engage and raise the level of dialog around a broad array of social and environmental issues that impact business, communities and individuals alike,” said Judah Schiller, CEO.

Schiller believes the next great wave of corporate innovation will come from linking the creation of meaning and inspiration for employees with building stronger, more sustainable companies and values- driven brands. Schiller has led many successful engagements for some of the largest companies and most influential brands in the world, across a broad range of industry sectors. Through their work, Schiller and his team at Saatchi S have helped their clients solve a myriad of operational, HR, brand and communications-related challenges.

“Saatchi & Saatchi S North America is a leader in implementing creative, people-centered strategies that have a positive impact on their client organizations, their people and the world,” said Andy Getsey, co-founder and CEO, Atomic PR. “We look forward to helping create broader conversations around corporate social responsibility, sustainability and social good.”

AtomicPR has worked on a number of issues related to sustainability through engagements with companies such as Echelon, a leader in smart grid and networking products for large scale energy conservation, Green Builders, a developer of large scale green communities, non-profit community solar power implementation organization Grid Alternatives, and others.

Atomic’s approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics and related processes for strategy building, creative planning and detailed program results measurement. In April, Atomic PR was named US Tech PR Agency of the Year by the Holmes Report.

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This entry was posted on Friday, October 15th, 2010 and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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